Effects of Non-Verbal Communication in Apparels: Opinion Survey of Adult Public Perception of the Secret Language of Jeans in Asaba Urban Delta, Nigeria

Abstract

This study examined the effects of non-verbal fashion communication: Opinion survey of adult public perception of the secret language of Jeans in Asaba Urban, Delta, Nigeria. Qualitative and Quantitative methods were used to elicit information. One thousand two hundred (1200) questionnaires were administered and collected. A sample of 400 respondents was drawn from three categories of adults; students, artisans and traders residents in Asaba urban Delta. Data were explored using the statistical packages for Social Science (SPSS) version 2.0 to test for the variation observed in wordless fashion communication. The results revealed that jeans symbolizes references and is accepted by both male and female in the Asaba. It symbolizes social interface (58.33%), cultural context (64.84%) and enhance identity (66.66%). Finally, jeans clothing conformed human body and perceived as a product of identity.  This study also revealed that wearing of jeans among the adults has communication modes, social and cultural implications. Generally, perceptions held by Asaba urban residents reflect different value system among demographic strata.