Ahmed AbdulGaniyu, O., Waheed (Ph.D), I., Jimoh Rafiu (Ph.D), A., Yaru Abubakar , U. . and Abdulrasheed Bolaji, Y. . (2026) “Socio-Demographic Determinants and Sustainable Shoppers’ Behaviour among Emerging Retail Business Survival in North-Central Nigeria”, Gusau International Journal of Management and Social Sciences, 9(1), pp. 11–37. doi: 10.57233/gijmss.v9i1.02.